Wednesday, September 19, 2018

86% of the milk sold in India is safe to drink as per 2011 survey : The truth unveiled

Dear friends,

I feel that the milk quality monitoring through collaboration of various farmer's group and regulator is gaining momentum and even in last fortnight adulterated milk and milk products were caught and confiscated. Now let us start thinking beyond adulteration and dark side of our dairy trade and find out solutions to develop a safe eco system for production, collection, processing and delivery of safe milk through out the supply chain.

I was surprised to see a series of messages on social media as well as print media talking about the same old story of 68% adulterated milk and some serious concern being raised by WHO relating to milk consumption to cancer or other health hazards. With this edition of Dairy Pulse I would request everyone to just delete this virus of 68% adulterated milk ( as per 2011 survey) from our minds. I have seen even senior and wise stakeholders mentioning it . Media just loves such bites but has any one thought of impact of this news on our farmers or industry ? 

So I decided to share the actual interpretation of that report to everyone which may be verified from the report also.

Actually the title of the report must have been as captioned above in the title as 

86% of the milk being sold in India is safe to drink as per 2011 survey


Salient findings of 2011 survey  report

* Not even a single sample was detected with Hydrogen peroxide, Sugar, Starch, Urea and vegetable fat

** Only one sample had salt and two samples had neutralisers and that too from Assam, and Nagaland only.

*** 100 % samples in which detergents  found were from Eastern region only where milk is in shortage .

**** Not even a single sample from any state from North, South ,West and Central region have shown use of any unsafe adulterant in both loose, packed or in rural or urban areas.

(Isn’t it remarkable for a country of our size and with so much of milk trade in place? )

The break up of 68.4% of total non compliance out of 1791 samples from all parts of the country is as follows :

a. Non compliance arising out of fat or snf or both is : 23.7 %
b. Non compliance arising out of addition of powder with fat or snf or both ( in some cases glucose also) is : 30.6 %  
Total non compliance on fat/snf standards or addition of SMP : 54.3%

(Which makes total of non compliance or mixing of edible element for commercial gains as 54.3%. We can not make out whether this glucose was mixed in milk or not as there was not a single case wherein glucose was found alone in milk. It was always found with SMP. We may also infer that the intermediaries supplying to SMP plants may be doing it for commercial gains as they are supplying in large quantities to them. In other words the adulteration was not intended to be done in raw milk for sale directly to consumers.) 

Now let us look at the positive side of this survey which has not been mentioned in any of the media news since last seven years and not even highlighted by any stakeholder for that matter.

Not even a single sample was detected with Hydrogen peroxide, Sugar, Starch, Urea and vegetable fat. Only one sample had salt and two samples had neutralisers , rest all were detergents. Let us examine the results further.

a. Non compliance due to presence of detergents and Neutralisers : 14.05 % 
b   Non compliance due to presence of salt NaCl : 0.05 %
Total non compliance on standards or addition of detergent, neutralizer and salts : 14.1%

Which makes total non compliance of any form as 68.4%

Had media shared this report to the masses 7 years back, then our dairy industry would have been at a much better perceptual positioning with global and domestic stakeholders.

For the first time I am requesting all of you to share it with as many persons you know as possible for the benefit of the industry as well as dairy farmers.

Happy e-learning




Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)

+91-9810315831

Friday, September 7, 2018

Who patronizes adulterated milk and milk product industry in India ?

Dear friends,

Finally after our repetitive requests and sharing of perils of milk and milk products adulteration in Indian markets, a sliver lining was observed in last fortnight. 

There were plenty of raids by the regulator in North India on milk chilling centers and product manufacturing units especially for ghee, panir and khoa. The media also woke up and got sensitized to issue of emerging markets of analogues. Interestingly farmers association and local cooperatives also join these raids and thus reinforces their commitment towards responsible dairying.

I was also  interviewed by media and the first question being asked by them was "what's the harm in eating analogue products ? My straight response to them was that, it was more like cheating innocent consumers who were not aware that the dairy product ,which they are buying is actually not made up of dairy ingredients or from milk. It may be considered under Food Fraud even, but in the absence of very clear definition of food fraud in Indian context , I was unable to assert it further. ( Read first article "Dairy industry rues rising adoption of milk substitutes).

On the other side such products are taking away the opportunity of selling milk by the farmers ,as huge quantities of spurious milk products are being made using non dairy ingredients.

In an inspiring  interview by Sh Pawan Agarwal, CEO FSSAI (which can be watched on http://www.businessworld.in/video/FSSAI-Chief-Answers-Tough-Questions-on-Growing-Concerns-Around-Food-Safety/27-08-2018-1715/#.W4QrYaKcapc.twitter)  talked about integrating efforts of Fssai with ministry of agriculture and animal husbandry to produce safe milk at primary production level itself through sensitization.  This might sow the seeds of good farming practices at primary production levels . As industry we  also look forward for having some thing like farm safety supervisor on the lines of food safety supervisor to disseminate GAP at farmers levels in the country to make them aware of what should be done in order to grow safe food before actually it is processed at FBO level . It may begin with organic farming under Jaivik logo initiative . 

In another interview the regulator has mentioned about ongoing Milk quality Monitoring program under which real time sampling of milk in around 1100 cities in India would reveal the actual status of milk quality in the country by the end of this year including that of pesticide and insecticide traces.

I also request all responsible stakeholders of dairy industry to not to quote the misinterpreted version of milk adulteration survey 2011 in which media quoted that 68 % of milk in India is adulterated. Post that we have also conducted a milk adulteration survey 2016 -17 and now a similar study at a much larger foot print is going on. Such statement leads to a chaotic situation at global levels and it becomes very difficult for Indian dairy exporters to gain bargaining power while exporting their products in developed world. Unnecessarily they have to pass by much stringent market access as against other countries.

Now the question of the fortnight is that who patronizes this huge market of adulterated milk and milk products ? Is it being governed by some other industries ? Some could easily say that such products are manifestation of the relentless efforts of industries supplying those non dairy ingredients or chemicals . But still the question remains is  "who buys those ingredients and finally who become part of the revenue stream coming out of such spurious/analogue or adulterated milk and milk products "?

The answer is Dairy industry itself. 

If the same question is asked for some different industry then our answer is very simple e.g Who patronizes software piracy business ?.........the answer would be software industry.

So if we ask that who  patronizes adulterated milk and milk product market ?..........then why cant we use our common sense and acknowledge it to be dairy industry itself.

I am glad that last fortnight a large number of stakeholders from cooperative, multinational and private sectors have opened up and shared their concerns over adulterated ghee and analogue product market for paneer and khoa.

I leave the revered group to decide on how you could really make a difference in the lives of dairy farmers as well as safeguard the industry from the biggest Food fraud of the country in form of analogues in both organized and unorganized dairy sector.

One of the ways is simply sharing your concern with the regulator by simply dropping a mail to FSSAI with two requests for 

a. Defining analogues in the standards clearly and disallowing use of any dairy related terms in both product or brand categories and 

b. Requesting the regulator to issue a "Non dairy based product" logo for all those dairy_like products so that consumers could identify it at first glance itself.

Any other suggestion by the group is also welcome.

Happy e reading.

with best regards
-- 
Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

+91 9810315831
Safe Milk Mission : Our Goal for every Indian getting safe milk by 2025


Download Indian Dairy Map 2017 here https://tinyurl.com/y74o9uhc
12 weeks Online Dairy Development Program :  https://youtu.be/5iS432VlGc8
Safe Milk Mission in India : Greed or Compulsion :http://www.youtube.com/v/9sDKaP4ihVM
Episode 1: 3 Tips for getting safe milk by consumers : http://www.youtube.com/v/dqZ-YSZJxLQ    
Episode 2 : 3 Tips for producing safe milk at farmer end : http://www.youtube.com/v/5BQKfIFMiLQ