Wednesday, May 16, 2018

The oeverall satisfaction rate in food safety is 99.9 % : The Art of reporting (61st DP 1 to 15 May, 2018)

Dear friends,

Last fortnight most of north India experienced two major thunderstorms, three days of high alerts on thunderstorms and south Indian were gripped with election and its results. Indeed summer is already in but quiet unusually the milk prices are not moving north as they normally does during this period yet.

A large number of interesting news appeared starting from Kerala Prison's department interest in Tetra pack goat milk, Subsidies to processing plant for converting milk into powder in Maharashtra State ( I do not know whether subsidizing plants by Rs 3 per liter to produce more powder in overly stocked powder market is a better way or  an equivalent of Rs 30 per Kg as SMP export subsidy).

Value added products and their players are showing good results but two major players like Britannia and Kraft seems to be not much happy with their performance in dairy sector. Kraft may even plan to move out with cheese segment. If it happens then after Danone moving out of fresh category, this could become a red alarm for a few of the multinationals who are eyeing India with their range of FMCG from dairy sector. Also it shows that how much Indian companies have matured to meet the burgeoning demands of milk and milk products of  Indian consumers.

The Food regulator has notified the draft on Sodium content in milk and milk powder at 550 mg per kg  and 6500 mg per kg respectively . It  also prescribed   Moisture at 65% and 60 % for Channa and Panir respectively. Fat at 50 % for normal , 15 to 50 % for medium fat and 15 % for low fat channa and Panir .

Now let us take the interesting topic of last fortnight , it is about media reporting style. Two survey reports got published (which you may go through in current edition). 

The first one is from India  as follows :

Title : Amul, Mother Dairy milk samples tested substandard : Delhi Minister

First Para : Twenty one milk samples including that of Amul and Mother Dairy have turned out to be sub standard during tests conducted by the Delhi Government, Health Minister (his name)......

Second Para : (Minister's name) told the media that these samples were not unsafe, but did not have the prescribed levels of components like fat amongst others.

Now let us look at the reporting from Hong Kong 

Title : Only four samples fail food safety tests during March in Hong Kong. 

First Para :HongKong's Center for Food safety (CFS) Monday released the findings of its food safety report for March. The results of about 12000 food samples tested were satisfactory except for four samples. The overall satisfaction rate was 99.9%.

Second Para : CFS is a unit of Hong Kong's Food and Environmental Hygiene Department.

What does it show ?  

I have no comments but today I have no complaints against media also as everything is reported as per statement of a responsible citizen at a ministerial level.

Let me share my version of the same news with a pinch of responsibility so as  not to scare people from drinking milk and become averse to two of the most coveted and quality centric dairy brands of Asia .

Title : 100 % of the milk found safe in Delhi 

Para 1. 165 milk samples were tested in Delhi during last month. Around 12 % of them were found substandard on account of slight deviation in Fat and other parameters but all of them were safe to consume.

Amul and Mother Dairy's samples were also amongst the 21 samples which were found sub standard.  

I am not defending anyone but I do not understand the logic behind presenting a news so as to create a scary environment for all stakeholders and to make people averse to consumption of milk even from the safest brands from the country.

Happy e learning.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

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