Wednesday, May 16, 2018

The oeverall satisfaction rate in food safety is 99.9 % : The Art of reporting (61st DP 1 to 15 May, 2018)

Dear friends,

Last fortnight most of north India experienced two major thunderstorms, three days of high alerts on thunderstorms and south Indian were gripped with election and its results. Indeed summer is already in but quiet unusually the milk prices are not moving north as they normally does during this period yet.

A large number of interesting news appeared starting from Kerala Prison's department interest in Tetra pack goat milk, Subsidies to processing plant for converting milk into powder in Maharashtra State ( I do not know whether subsidizing plants by Rs 3 per liter to produce more powder in overly stocked powder market is a better way or  an equivalent of Rs 30 per Kg as SMP export subsidy).

Value added products and their players are showing good results but two major players like Britannia and Kraft seems to be not much happy with their performance in dairy sector. Kraft may even plan to move out with cheese segment. If it happens then after Danone moving out of fresh category, this could become a red alarm for a few of the multinationals who are eyeing India with their range of FMCG from dairy sector. Also it shows that how much Indian companies have matured to meet the burgeoning demands of milk and milk products of  Indian consumers.

The Food regulator has notified the draft on Sodium content in milk and milk powder at 550 mg per kg  and 6500 mg per kg respectively . It  also prescribed   Moisture at 65% and 60 % for Channa and Panir respectively. Fat at 50 % for normal , 15 to 50 % for medium fat and 15 % for low fat channa and Panir .

Now let us take the interesting topic of last fortnight , it is about media reporting style. Two survey reports got published (which you may go through in current edition). 

The first one is from India  as follows :

Title : Amul, Mother Dairy milk samples tested substandard : Delhi Minister

First Para : Twenty one milk samples including that of Amul and Mother Dairy have turned out to be sub standard during tests conducted by the Delhi Government, Health Minister (his name)......

Second Para : (Minister's name) told the media that these samples were not unsafe, but did not have the prescribed levels of components like fat amongst others.

Now let us look at the reporting from Hong Kong 

Title : Only four samples fail food safety tests during March in Hong Kong. 

First Para :HongKong's Center for Food safety (CFS) Monday released the findings of its food safety report for March. The results of about 12000 food samples tested were satisfactory except for four samples. The overall satisfaction rate was 99.9%.

Second Para : CFS is a unit of Hong Kong's Food and Environmental Hygiene Department.

What does it show ?  

I have no comments but today I have no complaints against media also as everything is reported as per statement of a responsible citizen at a ministerial level.

Let me share my version of the same news with a pinch of responsibility so as  not to scare people from drinking milk and become averse to two of the most coveted and quality centric dairy brands of Asia .

Title : 100 % of the milk found safe in Delhi 

Para 1. 165 milk samples were tested in Delhi during last month. Around 12 % of them were found substandard on account of slight deviation in Fat and other parameters but all of them were safe to consume.

Amul and Mother Dairy's samples were also amongst the 21 samples which were found sub standard.  

I am not defending anyone but I do not understand the logic behind presenting a news so as to create a scary environment for all stakeholders and to make people averse to consumption of milk even from the safest brands from the country.

Happy e learning.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

Tuesday, May 1, 2018

Let Lys and Met take care of Cow instead of a Vet (59(b)th 16 to 30 April, 2018)

Dear friends,

Last fortnight saw a lot of developments in eastern regional dairy development in India with Comfed in Bihar opening up 6 of its plant and Oddisha joining hands with NDDB to increase milk production.

Amul again shared its growth plan with an intent to set up dairy plants in Nepal and Dubai. It would certainly help Nepalese dairy industry to get more formalized and Nepalese farmers to gain more. When we entered Nepal for the first time as a dairy service providers way back in 1994, then it was DANIDA a Danish development agency which was supporting Nepalese dairy sector and with one of their associate organization DTD ( Danish Turnkey Dairies) a large number of dairy plants were set up and expanded in Nepal. DANIDA was working very closely with NDDB Nepal at that time.

Investments in startups linked to dairy sector is pouring in well with Happy cows mustering Rs 4 Crores from angel investors. Big Basket also is planning to invest in milk basket and Daily Ninja, the start ups in fresh food products distribution including whole range of milk and milk products .

Maharashtra with majority of milk being handled by the private sector is still unable to do justice to the farmers demand of getting a reasonable price for their produce. Some of the farmers have now decided to sell their milk free instead, from May 3rd. I think it is high time for government to develop a long term strategy for farmers from Maharashtra including dairy farmers to get justice to their demands on sustainability and growth.

Now let us talk about the title of this mail. The title simply says that "Let Lysine and Methionine as essential Amino Acid look after the animal rather than a veterinarian doctor on day to day basis"

There are six areas of distinct benefits which these Amino Acids brings in , namely

1. Enhanced milk performance independent of production levels
2. Decrease metabolic disorders incidence.
3. Improved dairy herd fertility
4. Increased cheese production profitability
5. Improved efficiency of metabolized protein use thus getting same yield with lesser crude protein in diet
6. Essential role played in energy metabolism for productivity and 

These  amino acids may help both in more milk production and more SNF in milk which is a common problem in farmer's sustainability and growth.

Currently most of the feed millers as well as farmers have a perception that more the protein in feed , the better it would be for their milk. While the reality is that our animals are highly protein overfed through cattle feed in most of the cases ( due to both quantity and quality of protein source being used).

This initiative by Kemin to help farmer start taking control on their animal's performance and simultaneously keeping a track on its   health (lower SCC) and reproductive system is commendable and we also plan to develop some programs with them to be implemented at farmers's interface.

Happy e learning

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307