Friday, March 16, 2018

How much is the R&D spent of Indian Dairy industry ? (57th DP 1 to 15 March, 2018).

Dear friends,

Last week I was invited to share my thoughts on Role of R&D in Food sector for innovation and food safety, at a conference organized by AIFPA and MOFPI. The topic is very close to my heart and I started to hone up my presentation by looking at the numbers on R&D spent by dairy sector. With this issue I would like to share my brief journey and understanding on this subject. I would like to begin with the following quote  by someone.

"It is insane to expect different results by doing the same things over and over again."

Looking at all the emerging industry, what I found that none of the  top 10 innovative companies  in the world since 2010 were from food sector. I also could not find more than 1.5 % as total spent by any food company in the world including dairy on R&D since 2008.

Pharma, IT, Automobiles were amongst the few sectors spending a huge amount on R&D. India as a whole is also not spending more than 0.6 % of its GDP on R&D. 

With such background information, it was very difficult for me to actually share any in depth analysis for the seminar. So I stopped researching and started to reflect upon the complete landscape of Indian dairy industry since last 60-70 years.

We have been very contended with ;

2 types of milk with 5 variants i.e pasteurised milk and UHT milk in skimmed, toned, double toned, standardised and FCM.
2 types of cottage Cheese : panir and channa
4 flavors of flavored milk 
3 type of Khoa (Pnidi, danedar and Dhap)
2 types of cheeses namely Cheddar and Mozarella
1 type of Butter
2 types of ghee i.e Cow and buffalo ( thanks to Patanjali)
2 types of curd ( normal and premium)
2 types of butter milk ( normal and masala)
2 types of Lassi normal and mango
1 type of cream in UHT
1 type of dairy whitener ( after the dairy creamer era)
2 types of dried milk i.e SMP and WMP
2 types of Gulab Jamun ( round and oblong)
2 types of Barfi ( plain and pista)
1 type of sweetened Condensed milk
2 types of malted foods ( brown and white)
2 types of Rasogolla ( soft and hard (with maida))

It led to two questions in my mind :

1. How many companies in India have product patents ?and more important on How many of those patented products are commercially successful ?

2. How many patentable technologies developed by all National level research institutions (in any area of dairy sector )have been successfully commercialized  ? 

I would like the revered audience of this mail to reflect back upon their out of the country visits and recall how many different kinds of dairy products in each category mentioned above are available in those markets ?

The missing link is R&D , though a large number of dairy companies are now setting up their own product development centers to come out with new products. But we must avoid doing cosmetic changes to our products while thinking of New Product Development which is very common to all the industries.

To gain leadership in product innovation for a sector a company must spend around 5-7 % of  its turnover and the innovation must not arise out of products but also from out of the box. 

We are living in an era where the likelihood of a disruptive innovation in any industry is coming from other industry so we may require to think beyond dairy and find next disruption coming from some sector other than the  dairy.

Last suggestion for your New Product Development Center : Make it 100 % digitally disconnected as Google and facebook have made whole of internet a silent killer of creativity.  (As per Tim Lee the founder of www in his recent tweet on12 March on 29th anniversary of www).

Happy e learning.

with best regards
Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

Thursday, March 1, 2018

Complete Ban on Oxytocin Trade : Any time Milking Era is gone (56th DP 16 to 28 Feb, 2018)

Dear friends,

Hope the colors of Holi have made both your dreams and aspirations colorful.

Last fortnight Indian Government showed a soft and hard approach. On one hand it got too hard on trade of oxytocin in India while on the other hand it relaxed the norms of  cattle trade in India by making it convenient for farmers to bring animals to be disposed off for non agricultural purpose.

Immediately after the news on oxytocin got flashed, I received a call from one of my good friend and revered member of dairy fraternity on implication of this new law on milk production in India. I just did not have any answer. I never looked at role of hormones in growth in milk production in India. We are not living in a country where high productivity in milk production might be attributed to use of some regulator's approved hormones.  

The question bothered me and I looked back at the way Oxytocin is being used in Indian context. It all started with a medicinal value for this injection and farmers used it for problem animals or to ease out calving and placenta removal.

Milking animals are not the only consumer of Oxytocin, fruits and vegetable traders and farmers also uses it with lots of enthusiasm for gaining large sizes of their produce in short time. Even in prostitution trade this hormone is used for 
pre-poning puberty.

In the same context in some parts of our hilly terrain areas of Uttranchal it was  seen that  the girl child were attaining adolescence at a tender age of less than 10 years due to excessive use of this hormone by farmers. A few years back some NGOs took notice of this and ran some awareness program.

2-3 years back the trade was restricted and government put a ban but still under disguised names of peptides and certain amino compound these hormones were imported and traded in India. Once the government banned the sale of this hormone in standard vials as injections, the middle man started to provide it to farmers in an unregulated manner and quantities . This actually aggravated the problem and situation got worsened even more than the pre-ban period. 

In current context of dairy industry , I find the major use of this hormone in urban and peri urban milk supplies. In around 5000 small towns , metros and mini metros in India, it was found that  this hormone had made it convenient for peri urban farmers to convert their animals into ATM ( Any time Milking ) Machines . 

They used to carry their animals from apartments to apartments and locality to locality to milk their animal and deliver it in front of consumers. For each milking some dose of this hormone is used.

So with current notification I feel that the era of this Any Time Milking is getting over. But the question remains that would it have any impact on milk production in India ? I feel that the total percentage of milk produced using this hormone is more skewed towards urban and peri urban area than the core of rural India at cooperative levels.

However I feel that such ban would see an upsurge in milk adulteration so as to meet the demand- supply gap which might occur in absence of this drug.

It is high time for regulator to gear up with its system to look at the possible incidents of synthetic milk and off late a few hot spots have been identified in state of Haryana also.

Safe mIlk mission is every one's responsibility and let us all contribute our bit to provide safe milk to every one latest by 2025 in India.

Happy elearning

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307