Monday, October 16, 2017

Happy Diwali : Is keeping desi cow sufficient to be prosperous ? (47th DP, 1 to 15 Oct,2017)


Dear friends,

Firstly accept warm wishes for a happy and prosperous diwali to you and your near and dear ones from Team Dairy Pulse.

Since last diwali we have been watching a strange kind of competition going on amongst few of the states in the country to promote desi cow farming in the country. Each state government is trying to enchant farmers with some schemes or the other , provided the farmers rear desi cows. It all started with Rajasthan, Karnataka, Haryana and now Gujarat and U.P. Looking at their efforts I have started to think whether keeping and rearing desi cow is sufficient to be prosperous at farmer level. 

Could our poor  small and marginal farmers who are struggling for sustenance at all levels be able to carry the extra burden of keeping a low yielding , poor genetics animal at their homes. The situation becomes more grim with majority of the states growing less than the required dry matter as animal fodder per adult cattle e.g Rajasthan and Gujarat ( look at the news on Dry matter(feed) availability in India in this edition).

The market dynamics are also quiet diverse across the country as in last fortnight Mother Dairy increased their milk price by Rs 2 per liter and Mysore federation reduced procurement price by Rs 2.50 per liter. In Maharashtra where the Dry matter availability for animals is almost 50 % more than the required level of sustenance , the farmers are forced to sell their milk again at close to Rs 20 or may be less than Rs 20 per liter also at some places.

The state governments are just making schemes and subsidizing the beneficiary or the infrastructure. If Desi cows are to be retained then policy must  subsidize the sustenance ration which comes out to be not less than Rs 45 per animal per day (provided we feed only dry fodder or farm residue considered at Rs 6 per kg). This way we need close to Rs 405 Crores per day for around 90 million of cows which are dry and not in milk (buffaloes not being considered here but cross bred cows are considered). 

An annual amount of 27.0 Billion USD or Rs 150000 Crore is required if the government wishes that the farmers must keep the unproductive animals also with the productive one and with zero culling of animals for slaughtering.  

Cross bred animals which are registering growth in most of the states where they are nurtured have the capacity to sustain themselves provided government supports them for breed improvement and easy policies on imports of semen and embryos( we do not recommend import of animals for farming purposes).

Same is true for simple and hassle free imports of pure gir (desi cow) semen and bulls(for breeding purpose) from Brazil which could yield milk upto 5-6000 litres per animal per lactation.

All other freebies and financial help in terms of subsidizing the milk by Rs 2-5 per liter and then writing it as a chief minister scheme does not provide grace to the second highest federal position (at state level) in a democratic country like India.

On this diwali I pray that our policy maker must think seriously on how to make our farmers prosperous rather than how to protect a particular kind of cow.

We are organizing a conference as knowledge partner at Pune on November 27th. We shall be launching an Indian Dairy Map there on future road map. You all are invited to register and attend the same. This is a concurrent event with a 3 day Indian Dairy Expo from Oct 26th to 28th. A brochure is enclosed with this edition of Dairy Pulse.

Wishing you a great and safe diwali again.

Happy e reading.

with best regards 


Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

Sunday, October 1, 2017

Finally a positive disruption to ensure safe milk (46th DP 16 to 30 sep, 2017)


Dear Friends,

Last fortnight all of us watched Ravana (an epitome of 10 evil tendencies) being put on fire once again. For all of us it is an annual ritual. Even after Killing him regularly for centuries , he rises above his own ashes every years like legendary bird Phoenix. I better thought to devote this edition of Dairy pulse on the never ending and ever rising Ravana of Indian dairy industry. The ten evil tendencies of Indian dairy industry which may be inhibiting all milk producers and processors (even with their best intentions) to provide safe milk to Indian consumers. These ten heads of Indian dairy Ravana could be listed as follows :

1. Greed
2. Poor Cold chain infrastructure
3. Low awareness of milk producer towards safe milk
4. Low integrity of intermediary players in the value chain
5. Inability of regulator to create enough of terror amongst these adulterators
6. Softer stance of Indian judiciary towards the culprits engaged in milk adulteration
7. Poor nationwide infrastructure to process 100 % of milk before it reaches consumers
8.Huge demand supply gaps due to seasons, festivals, marriages and urbanization ( leading to polarization of huge population around towns only)
9. Irresponsible Media which runs free of cost milk and milk products adulteration classes on their channels to earn petty TRPs.
10. Unavailability of low cost systems, devices to check and test milk adulteration at any point of milk value chain.

So on this Dussehra in 2017 atleast we were able to chop off this tenth head of of our Dairy Ravana.

The name of This Ram Baan is Ksheer tester.

I would like to put on record the efforts of all including the developers CSIR, FSSAI, Ministry of health, Ministry of animal husbandry and fisheries, Scientists, Institutes, Activists and all other stakeholders involved in developing this device and making it available at as low as Rs 5000.00.

I am considering it to be a real big disruptive technology which may change the face of Indian dairy industry at both domestic and International levels.

I thank the President of India to have launched this initiative. Now it is the duty of the government and relevant departments to provide all help to the developers for scaling it up and making it available at all nook and corners of the milk value chain. Let it be part of National Dairy Plan and let it be made mandatory at all village level milk collection center . The minimum expenditure for setting up a VLC with AMCU, balance, mixer, printer, DPU, invertor, Milk cans, solar system etc is not less than Rs 100000.00.

So just by spending 5% more we could get each and every sample checked at VLc thereby making around 35 % of the milk sold in the country tested for adulteration on first point itself. I also recommend that this device may be installed at the following location so that consumers and relevant stakeholders may get their milk tested freely (or at a nominal cost Rs 5 or Rs 10 per sample)) and easily thus nabbing the culprit without use of any government machinery.

a. At all Village Panchayats
b. At all the school and college laboratories
c. At all the big malls
d. At all the government hospitals/ clinics. private nursing homes
e. At all the railway stations and large state roadways bus stations
f. At all the residential societies/apartments
g. At all the community centers and Barat Ghars
h. At all the Agriculture Mandis
i. At all the large places of worship
j. At all the government Cooperative stores/super bazars
k. At the gates of all the government and private dairies so that people could come and get their milk tested at a nominal charge.
l. Mobile entrepreneurship model could be carried out with this on cycle and bikes.
.......and so on

If we wish to make Safe milk for every one in the country by 2020 or 2022 or 2025 ( whatever it may be), the first step needs to be taken up today.

I would like every one reading this dairy pulse to discuss it with their team members on how could we make use of this Ram Baan to quash atleast one of the head of Ravana from this year onwards to create a Swachh and Swasth Doodh Bharat .

Happy E learning


with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307