Tuesday, August 1, 2017

Relish GST Candies in a Formula 3 Race (42nd 16 to 30 July, 2017).


Dear friends,

Do not get surprised. This is not a new roll-out from the current government rather it is a sweet response from the Dairy Day ice cream in South India by launching three distinct flavors of Guava, Strawberry and Tamarind (GST)in the candy range last fortnight .

We began this edition of Dairy Pulse by sharing a news from neighboring country Bangladesh where their dairy association is against getting cows and buffaloes from India for Eid. Their dairy association assures that around 2 million farmers are already into growing herd for the occasion and that would suffice the demand.This news must open the eyes of all stakeholders that movement of animals from India to Bangladesh is less a matter of demand and supply and formal channels but more of commercial and vested interests of informal channel existing at both sides.  

The tamarind part of last fortnight was when FTA(Free Trade Agreements)  and RCEP ( Regional comprehensive Economic Program) were discussed amongst the stakeholders from 16 Asia pacific nations including India. Opening dairy under FTA would not be a good idea. As most of the nations protect themselves well in the name of Market access through both Tariff and Non Tariff measures, India has also taken strong measures in terms of import tariffs from 40% to 60%.

India is a unique country with dairy farmers getting almost 60-70  % of the revenue generated. The same earning in Australia, New zealand may be from 25% to 33%.  Any move from Indian government and that too under current circumstances when our agri- economy is struggling to stand on its own after demonetisation and now GST, may face a lot of resistance from farmers community prevailing all over the country.

Desi cow is getting attention everywhere and most of the states have started to give cash incentives to cow dairy farmers through cash or luring them with some buy back policy for dung and urine  ( At Rs 8/kg and Rs 15/liter respectively) or making only cow milk sweets available at Hindu shrines in U.P.

Now let us conclude this edition with three interesting news from Food safety and Quality front.  

a. NDDB launched Qualitymark for dairy products. It is a great initiative to ensure quality of the product on stringent quality parameters as laid down by the label provider ( for cooperatives to begin with). It is on the lines of hallmark in gold and woolmark in wool. It would create a sense of competition from quality perspective also and might give a good impression and assurance to consumers at Global markets for Indian dairy products.

b. Probably for the first time in the history of Indian jurisdiction, a court in south stopped the state authorities to draw samples of milk of a reputed company. This is an interesting case and we need to wait and watch. It looks like an an anticipatory bail against   milk sampling. It is not clear whether this injunction is for a particular department to take samples or even include FDA to take samples.

c.In order to ensure better dairy product quality  (by maintaining stringent quality measures and  following good manufacturing practice and  good hygiene practices), FSSAI has introduced a large number of Food safety programs at various levels so as to nurture Food safety supervisors for the food industry at all levels.

These programs are getting implemented through approved Training partners under FOSTAC initiative of FSSAI. If you have not yet heard about it then you will be hearing soon through an sms on your phone by the state authorities.  So let us all make and ensure 100 % safe milk to all Indian consumers by 2020. 

This might become the biggest training initiative for food safety in the world where  3 million food business operators need to be trained on food safety practices through 3000 Training partners in 3 yearsIt looks to me like a F3 (Formula 3) Race. I request all large dairy owners who are reading this to develop an in-house pool of trainers by joining hands with FSSAI and approved training partners to get Training of Trainers program implemented at your end for everyone linked to your business. In dairy I am sure that we will be able to achieve it  at all levels in registered and licensed categories.

Our Academy of Dairy Skill Development based at Noida  (which is also one of the approved Training partner with FSSAI) is committed to contact and cover all licensed and registered Food businesses in dairy sector of Delhi and NCR in next 6 months under various programs at our Academy or at the premises of these Dairy businesses.


Happy e reading as well as two extended weekends in first fortnight of August.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

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