Wednesday, August 16, 2017

Happy Cow independence day on Janmashtmi (43rd, 1st to 15th Aug, 2017)


Dear Friends,

Firstly I would like to share our little efforts in launching our first of its kind online dairy entrepreneurship Development program on 71st independence day of India on August 15th,2017. This initiative has been designed and structured based on our insights gained through interacting with over 1500 budding entrepreneurs during our over 50 class rooms based sessions of the same course. 

Support and blessings of Dairy fraternity is a true motivator for us.

Now looking last fortnight we found that almost every state with large number of indigenous cows is planning to have a sustainable strategy for their small and marginal farmers. It may be through buying back of dung and urine or offering some sustenance  allowance or by building large cow shelter so as to a federal system to take care of those unproductive or older animals under PPP or some grant based model. It is a good news, not because that it is a superb model but because at least the system has started to think over this menace. Every big solution begins with a small dialogue and such undercurrents at policy level would surely be giving some remarkable results in times to come.

We also proposed somewhere to link Swach Bharat Abhiyan with cow dung and Cow urine and to make it compulsory for all government purchases for phenyl or mosquito repellant or other disinfectant or toiletries to be made out of cow produce.  Atleast at state levels it could be done and a large quantity of such produce could be sold. There could be a msp for the same.


Interestingly this way for around 31 million Indigenous cows (2013-14)in 10 top states of the country the total revenue for cow urine collected @ 2 liter per day and cow dung collected @ 5 kgs per day would be Rs 11327.00 crore respectively for urine at Rs5/liter and Manure at Rs 2 per kgs. Sounds interesting as the government is trying to work it out at Rs 15/liter for urine and 8/kg for manure.

On similar lines tenders under ppp could be called for bio gas energy on the lines of Solar energy and some pilots could very well be established at locations having concentrated base of indigenous cows like in states of Rajasthan, UP, Gujarat, etc.

Another good news came with Indian consumer finally accepting Dairy beverages (particularly flavored milk )as a right substitute for health and treat. A remarkable growth rate of over 30 pc in 3 years just tells the story. Breakfast table is again going to be the battle ground of all major dairy giants for creating value by introducing value added products .

Reliance Dairy would be made profitable soon under the aegis of Heritage. So finally the ailing Reliance dairy is all set for a black bottom line by early next year. This is the power of good leadership and pragmatic thought process. We wish Heritage a grand success in all their endeavors.


Let us look forward to a good dairy season after a good monsoon ( barring a few of the areas where our farmer's got loss due to floods).


Wishing you a happy e-learning.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

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