Wednesday, August 16, 2017

Happy Cow independence day on Janmashtmi (43rd, 1st to 15th Aug, 2017)


Dear Friends,

Firstly I would like to share our little efforts in launching our first of its kind online dairy entrepreneurship Development program on 71st independence day of India on August 15th,2017. This initiative has been designed and structured based on our insights gained through interacting with over 1500 budding entrepreneurs during our over 50 class rooms based sessions of the same course. 

Support and blessings of Dairy fraternity is a true motivator for us.

Now looking last fortnight we found that almost every state with large number of indigenous cows is planning to have a sustainable strategy for their small and marginal farmers. It may be through buying back of dung and urine or offering some sustenance  allowance or by building large cow shelter so as to a federal system to take care of those unproductive or older animals under PPP or some grant based model. It is a good news, not because that it is a superb model but because at least the system has started to think over this menace. Every big solution begins with a small dialogue and such undercurrents at policy level would surely be giving some remarkable results in times to come.

We also proposed somewhere to link Swach Bharat Abhiyan with cow dung and Cow urine and to make it compulsory for all government purchases for phenyl or mosquito repellant or other disinfectant or toiletries to be made out of cow produce.  Atleast at state levels it could be done and a large quantity of such produce could be sold. There could be a msp for the same.


Interestingly this way for around 31 million Indigenous cows (2013-14)in 10 top states of the country the total revenue for cow urine collected @ 2 liter per day and cow dung collected @ 5 kgs per day would be Rs 11327.00 crore respectively for urine at Rs5/liter and Manure at Rs 2 per kgs. Sounds interesting as the government is trying to work it out at Rs 15/liter for urine and 8/kg for manure.

On similar lines tenders under ppp could be called for bio gas energy on the lines of Solar energy and some pilots could very well be established at locations having concentrated base of indigenous cows like in states of Rajasthan, UP, Gujarat, etc.

Another good news came with Indian consumer finally accepting Dairy beverages (particularly flavored milk )as a right substitute for health and treat. A remarkable growth rate of over 30 pc in 3 years just tells the story. Breakfast table is again going to be the battle ground of all major dairy giants for creating value by introducing value added products .

Reliance Dairy would be made profitable soon under the aegis of Heritage. So finally the ailing Reliance dairy is all set for a black bottom line by early next year. This is the power of good leadership and pragmatic thought process. We wish Heritage a grand success in all their endeavors.


Let us look forward to a good dairy season after a good monsoon ( barring a few of the areas where our farmer's got loss due to floods).


Wishing you a happy e-learning.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

Tuesday, August 1, 2017

Relish GST Candies in a Formula 3 Race (42nd 16 to 30 July, 2017).


Dear friends,

Do not get surprised. This is not a new roll-out from the current government rather it is a sweet response from the Dairy Day ice cream in South India by launching three distinct flavors of Guava, Strawberry and Tamarind (GST)in the candy range last fortnight .

We began this edition of Dairy Pulse by sharing a news from neighboring country Bangladesh where their dairy association is against getting cows and buffaloes from India for Eid. Their dairy association assures that around 2 million farmers are already into growing herd for the occasion and that would suffice the demand.This news must open the eyes of all stakeholders that movement of animals from India to Bangladesh is less a matter of demand and supply and formal channels but more of commercial and vested interests of informal channel existing at both sides.  

The tamarind part of last fortnight was when FTA(Free Trade Agreements)  and RCEP ( Regional comprehensive Economic Program) were discussed amongst the stakeholders from 16 Asia pacific nations including India. Opening dairy under FTA would not be a good idea. As most of the nations protect themselves well in the name of Market access through both Tariff and Non Tariff measures, India has also taken strong measures in terms of import tariffs from 40% to 60%.

India is a unique country with dairy farmers getting almost 60-70  % of the revenue generated. The same earning in Australia, New zealand may be from 25% to 33%.  Any move from Indian government and that too under current circumstances when our agri- economy is struggling to stand on its own after demonetisation and now GST, may face a lot of resistance from farmers community prevailing all over the country.

Desi cow is getting attention everywhere and most of the states have started to give cash incentives to cow dairy farmers through cash or luring them with some buy back policy for dung and urine  ( At Rs 8/kg and Rs 15/liter respectively) or making only cow milk sweets available at Hindu shrines in U.P.

Now let us conclude this edition with three interesting news from Food safety and Quality front.  

a. NDDB launched Qualitymark for dairy products. It is a great initiative to ensure quality of the product on stringent quality parameters as laid down by the label provider ( for cooperatives to begin with). It is on the lines of hallmark in gold and woolmark in wool. It would create a sense of competition from quality perspective also and might give a good impression and assurance to consumers at Global markets for Indian dairy products.

b. Probably for the first time in the history of Indian jurisdiction, a court in south stopped the state authorities to draw samples of milk of a reputed company. This is an interesting case and we need to wait and watch. It looks like an an anticipatory bail against   milk sampling. It is not clear whether this injunction is for a particular department to take samples or even include FDA to take samples.

c.In order to ensure better dairy product quality  (by maintaining stringent quality measures and  following good manufacturing practice and  good hygiene practices), FSSAI has introduced a large number of Food safety programs at various levels so as to nurture Food safety supervisors for the food industry at all levels.

These programs are getting implemented through approved Training partners under FOSTAC initiative of FSSAI. If you have not yet heard about it then you will be hearing soon through an sms on your phone by the state authorities.  So let us all make and ensure 100 % safe milk to all Indian consumers by 2020. 

This might become the biggest training initiative for food safety in the world where  3 million food business operators need to be trained on food safety practices through 3000 Training partners in 3 yearsIt looks to me like a F3 (Formula 3) Race. I request all large dairy owners who are reading this to develop an in-house pool of trainers by joining hands with FSSAI and approved training partners to get Training of Trainers program implemented at your end for everyone linked to your business. In dairy I am sure that we will be able to achieve it  at all levels in registered and licensed categories.

Our Academy of Dairy Skill Development based at Noida  (which is also one of the approved Training partner with FSSAI) is committed to contact and cover all licensed and registered Food businesses in dairy sector of Delhi and NCR in next 6 months under various programs at our Academy or at the premises of these Dairy businesses.


Happy e reading as well as two extended weekends in first fortnight of August.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307