Sunday, January 1, 2017

Happy New Year 2017 from Team Suruchi and Dairy Pulse (28th Dairy Pulse 16th to 31st Dec 2016)

Dear friends,

Firstly accept our best wishes for a prosperous , purposeful and exciting new year ahead from Team Suruchi.

Last fortnight saw a silver lining of emerging digitalization in dairy space.Most of the news were related to digital financial inclusion of farmers at one end and digital payment linkages of dairy consumers on the other. As usual Amul is leading the dairy fraternity in creating digital payment access to over 3 million farmers by the end of this year. 

There was a  news related to extra subsidy to farmers in a couple of districts in Karnataka. However we have always condemned such differential support to cooperatives only which actually disturbs the level playing field for private dairy players. 

The Food Safety and Standards Authority of India (FSSAI) issued on Monday a new guideline that sets standards for fortification of food products with vitamin, iodine, folic acid and other nutrients across all items, stipulating minimum and maximum levels.

The new rule says every manufacturer and packer will have to give an “undertaking” on quality assurance and “submit evidence” of the steps taken, including getting the test done of the product from an approved government laboratory.

It is most likely for dairy consumers to pay more for their milk and milk products in the new year. Large dairy companies are seriously thinking over it.

Government of India is planning to give preference to local breeds for development of dairy farm eco system.The Centre has raised the yearly budget allotment for development and conservation of indigenous breeds, from Rs 45 crore in 2013 to Rs 582 crore now. A ‘Rashtriya Gokul Mission’ has been launched for this.

Recently, Union Agriculture Minister Radha Mohan Singh said there was a need to market A2 milk separately, for the benefit of consumers and poor farmers rearing indigenous cattle. He claimed indigenous breeds were hardier and produced healthier milk. About Rs 2 crore each has been sanctioned to Odisha and Karnataka for marketing of A2 milk. A National Mission on Bovine Productivity has been allocated Rs 825 crore.

Around two years back Suruchi in it's vision document first talked about the differential pricing for Desi cow milk at milk procurement which has been getting considered in a different way now.
In the neighboring country Pakistan, a commission has set up by the Supreme court to test the quality of milk and water. 

At global level the industry is very optimistic about improvement in prices and thus sustainability of global dairy industry.

Let us hope all good for our dairy sector and wish good prices for farmers, good profits to the processor and safe milk and milk products at a reasonable price for our consumers.

We are also enclosing snapshot of Dairy Pulse news from May 2016 onwards for you to review the passing year in one go.

With a promise to serve you more and in a better way, we once again wish you a great New year 2017, 

Happy e reading.

with best regards

Kuldeep Sharma
Chief Thinking Officer
Suruchi Consultants (ISO 9001:2008 Company)
C-49 Sector-65
Noida 201307

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